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Redesign BASIC Bank Internet Banking (Revamp)

Improved user satisfaction by 2.1 to 4.3 star for 10K+ users

Date

August 2022

Client

BASIC Bank PLC

Category

Mobile App

Role

Lead Designer

Team Members

Nisha, Kanchon, Shamol

Timeline

2 Months (60 Days)

Design Tool

Figma

Analysis Tool

FigJam

Live Links

Web, App Store, Play Store

Redesign BASIC Bank Internet Banking, improved user satisfaction by 2.1 to 4.3 star for 10K+ users

01 Project Requirement

BASIC Bank provides digital bank accounts with no fees, yet many customers continue to favor traditional banking services. The main reason? Users are dissatisfied with the current Internet banking platform—both web and mobile—citing issues such as “limited functionality,” “security concerns,” “poor user experience,” and “complex UI design.” These pain points create a disconnect between the bank’s digital offerings and its users’ expectations.

This presents a golden opportunity for BASIC Bank to reimagine its digital experience. By addressing these challenges, the bank can not only improve customer satisfaction but also attract more users, strengthen customer loyalty, and unlock new revenue opportunities in an increasingly digital world.

— Diving into designs and meaningful solutions

After two weeks of intensive brainstorming,
we start thoughtful designs and impactful solutions for real-world needs.

— Collect Design Feedback

Design Feedback

Getting feedback on a wireframe is like asking for directions to make sure we’re on the right path. It helps us spot problems early and tweak our designs to make sure they’re easy and enjoyable for users to navigate. This way, we can build a digital experience that people really like using.

— Final Design

High Fi Design

Final Takeaways and Learnings

01 User-Centric Design is Key

One of the biggest lessons from designing the BASIC Bank Internet Banking is the power of simplicity. A user-friendly, intuitive interface ensures that even non-tech-savvy users can navigate the app with ease, leading to higher adoption rates.

02 Power of collaboration

Strong teamwork and clear, effective communication have been the key drivers of our teams’ success. By fostering trust, encouraging diverse perspectives, and ensuring everyone stays aligned on goals, we’ve created an environment that drives innovation and consistently delivers impactful results.”

03 Exploration of new things

The journey encouraged an exploration of new things. This mindset of embracing the novel allowed us to stay at the forefront of technology and user expectations.

Thanks for journeying through 20,584 pixels with me.

Now, let’s start a conversation—can’t wait to hear your ideas!

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